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Client
Howden
Industry
Insurance and Pension
Solution
Promise-Based Execution (PBE)
Carl Anders Holde-Jensen

Chief Commercial Officer

How Howden delivers growth through rapid and agile strategic transformation

Company overview

NORTH (now part of Howden) is Denmark's first independent advisory house within business insurance, company pension, financial procurement, and mortgage credit. Within the four business areas, NORTH has over 150 dedicated and highly specialized employees.

In December 2023, NORTH was acquired by Howden, a leading global insurance group with 18,000 employees.

Business issues

  • More discipline around strategy execution was needed to ensure rapid growth.
  • Not enough transparency and follow-up in the strategy execution.
  • Increased need to clarify strategy and plan and improve reporting to the business owner (Howden).

The solution

  • The existing game plans were improved and implemented in the Promise-Based Execution module in DecideAct’s platform.
  • Everyone involved in strategy execution was trained, focusing on both technical use and getting internal governance in place.

The benefits

  • Coherence and transparency around strategic objectives and initiatives across the entire organization.
  • All involved are active in adding new planned results and reporting on delivery.
  • Less time spent on manual follow up.
  • More time to grow the business.

"Overview, transparency, and strategic alignment are crucial for the development of our business, and we see it as a natural choice to use the most advanced digital tools to support our strategy execution management."

Carl Anders Holde-Jensen